Whilst reading one of our required reading books 'Marketing Fashion' by Harriet Posner, one of the brands mentioned stood out to me from the 'remarkable marketing' section in chapter one. This section was all about making things worth noticing and making it unique. LittleMissMatched stood out to me because of its unique idea and selling point. The company was founded in the US by three people who wanted to create something wacky that would really stand out on the shelves. Their whole idea was to solve the problem of the missing sock!
Instead of selling the usual two in a pack, they instead sell three in a pack. If one goes missing or gets eaten by the washing machine then they can always rely on that trusty third sock. They have really funky designs and although none of the socks are a complete identical match, they all connect with the others in the set usually through the pattern or colour scheme. This brand is literally the opposite of boring with the crazy and colourful designs (you wouldn't be complaining about getting these socks for Christmas!). They initially wanted to aim their products to children and young teenagers but the designs have proven to be very popular with adults too! They have since broadened their range and now include hats, gloves, sleepwear, bedding etc, but I think their best product is definitely those funky socks!
Let me know what you thought about this brand?
Thankyou for reading,
Love from Georgia
xxx
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