THE EXECUTION PROCESS

Welcome back!

I have decided to start documenting my work a little bit more on my blog. We have recently just been given our latest mini project which is the 'execution' part of the creative process which is basically the finalised outcome. We have all been put into groups and have each been allocated a creative concept taken from an existing editorial shoot from the Vogue Archive which we will have to visually analyse and then research and respond to the original shoot. We were given a more contemporary shoot from the March 2015 issue. We will eventually have to do a photoshoot using inspiration from the images as well as an object we were given, our object has shoes which we were all quite happy with!

I thought I would go through the editorial shoot and show you what type of style we will be going for with our own photoshoot. The photographer of the shoot was Juergen Teller who is seen as a quite provocative, rebellious worker who focuses on the unexpected and untraditional aspects of fashion.

New Nomad to me has a free-spirited feel to it with people who might travel, want new experiences and who want to connect with their surroundings. I want to focus on looking at bohemian and festival styles when researching more into our theme. Although this is a more contemporary shoot to look at in comparison to other peoples, I still need to remember this is last year. Things like prints and velvet weren't as popular as they are now, Juergen Teller wanted to use unpredictable fabrics and trends which are now very popular in 2016. What girl doesn't own a crushed velvet item of clothing these days!

We noticed that the pages were set out like a printed photograph would have been (like disposable cameras). This makes it almost more relatable to the viewers who cannot relate to the expensive prices of the clothing shown on most pages. Many family holidays include the old disposable camera so most people can relate to this layout. It gives viewers a way to interact and makes it feel more personal to them. 

I found this image above a bit more typical and normal in comparison to the rest. It has a beautiful view and in comparison to the other one on the page, I just don't think it fits in as well. We tried to be critical as well when looking into the images as it will probably give us a better understanding of what we do and don't want to achieve in our own photoshoot. 

Plain makeup and crazy hairstyles are used. The 'no makeup' makeup look is repeated in every single photograph. We even noticed how an eight pound Loreal foundation was recommended to achieve this look which we found quite bizarre until we thought about how much Loreal were probably paying to be mentioned in this issue! They probably payed for the entire trip to the Greek island where it was set. 

When looking at the images we noticed that the two separate images on each page still connected, through colour. The same purple tone is used in the image above on both pages, making the magazine flow better and look visually pleasing. This is the same on most pages.

Some of the poses of the models mimic the backgrounds and surroundings, just like the one above with the girl in the tree, she looks wild like the tree as well as posing in a similar shape to the branches. The models pose in unexpected positions and go against the norm which I think Juergen Teller wanted to get across. They seem 'at one' with the nature around them. I think that because it is set on a Greek Island it is all about dressing a different way when you are in a different place. I don't know about you but when I'm on my holidays I really couldn't care less what I look like or what people think of me because I don't know them! I feel like you can be more experimental and be yourself!

Juergen Teller uses rural unexpected locations as opposed to other photographers around who strive for a perfected look to their fashion photography. He used natural, urban locations and used the surroundings as the props. I think this is so different to most fashion photography at the moment. There is a deliberate destruction of a typical fashion idea.

There will be more to follow on this project set! 

Thankyou for reading, 

Love from Georgia

xxx

Photo credit: Vogue March 2015.