So i'm sure you're all aware of Pantone's recently announced colour of the year for 2017. This new 'greenery' shade is supposed to signify new beginnings with the new year as well as hinting at the recently popular healthy food influnences and the nature/outdoors during spring and summer. I think this new colour is all about taking in a bit of the new fresh air and connecting ourselves with eachother and our environment. The yellow-green colour (Pantone 15-0343) seems to be a refreshing, positive, happy colour which I think is what people need sometimes, especially after a tough year.
I wasnt initially keen on the new shade purely because I adored 2016's 'Rose Quartz and Serenity' with the almost calming pastel shades (and if you didnt already know by now, pink is my favourite colour so theres no surprise I loved it so much!). After reading up on the shade more and noticing it on recent catwalks such as Gucci, Michael Kors, Bagelencia and Kenzo (just to name a few), i started to understand it a bit more.
'Buy less, choose well, make it last' -Vivienne Westwood.
This is a quote that partly influenced Pantone to pick greenery at 2017's colour of the year. This concept also influenced some of Westwoods own work. I didnt just pick this quote because I love Viv and her work, I also chose it to refer to exactly what greenery is about. Make better decisions in life for your fresh start. Make those decisions worthwhile and last well.
Greenery seems to like the 're words' (which since looking at the brand Radox for one of my small briefs, reminds me of shower gels and soaps!). However this shade is often used in refreshing cleaning products to revive, replenish, restore, reinvigarate etc. I think this is a very good take on life and the new year. It's signifying that new start and the re-do of the year! Let me know what you thought about 2017's colour of the year and the messages behind it.
Thankyou for reading,
Love from Georgia
xxx
Photo credit: Pantone
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